Chatbot - Ai Conversational Marketing 101 - (ACM Series) by Ali hasbini


1 min read
22 May
22May

What is a Chatbot?

One of the CEOs that I have recently meet asked me, with so much anger in his face as if to say he really cant get what the fuss is all about and/or he cant help feeling helpless against not full grasping the idea of how chatbot works. 

Nonetheless he wants to have a chatbot in his organization, and it is his right to do so and we believe it will help his business. 

So i decided to dedicate a small article to explaining or putting chatbots in a simple term in hope that those who dont get it yet will be able to envision it.

A Chatbot As per Wikipedia (also known as a spy, conversational bot, chatterbot, interactive agent, conversational interface, Conversational AI, talkbot or artificial spy entity) is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.

Beyond chatbots, Conversational AI refers to the use of messaging apps(FB Messenger, WhatsApp, Telegram, KIK, Wechat), speech-based assistants and chatbots to automate communication and create personalized customer experiences at scale. 

Some chatbots use sophisticated natural language processing systems, but many simpler ones scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.

 




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